The L'Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Mask is a specialized hair treatment designed to neutralize unwanted yellow and orange tones in bleached, highlighted brunette, blonde, and grey hair. This intensive mask not only corrects brassiness but also provides deep nourishment to fragile, color-treated hair, leaving it smooth and vibrant.​

Usage Instructions:

• After shampooing, apply the mask to wet hair, focusing on lengths and tips.​

• Leave it on for 5 minutes to allow the pigments to neutralize brassy tones.​

• Rinse thoroughly.​

• For optimal results, use once a week.​

Key Ingredients:

• Aqua (Water): Base of the formulation.

• Cetearyl Alcohol: Emollient that smooths and softens hair.​

• Paraffinum Liquidum (Mineral Oil): Provides moisture retention.​

• Dipalmitoylethyl Hydroxyethylmonium Methosulfate: Conditioning agent that enhances hair texture.​

• Cetyl Esters: Adds richness and conditioning properties.​

• Cetrimonium Chloride: Prevents static and buildup.​

• Citric Acid: Adjusts pH levels for hair compatibility.​

• Cocos Nucifera Oil (Coconut Oil): Provides deep nourishment and shine.

• Acid Violet 43 (CI 60730) & Acid Red 52 (CI 45100): Purple and red pigments that neutralize brassy tones.​

• Fragrance: Adds a pleasant scent to the product.​

Benefits:

• Neutralizes Brassiness: Purple pigments counteract yellow and orange hues, restoring cooler tones.​

• Deep Nourishment: Rich, creamy texture provides intense care for fragile, color-treated hair.

• Enhances Shine: Leaves hair looking vibrant and healthy.

• Improves Manageability: Makes hair smoother and easier to detangle.​

Country of Origin: L'Oréal Paris products are primarily manufactured in France.