The L'Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo is specifically formulated to neutralize unwanted yellow, orange, and brassy tones in highlighted brunette, blonde, and grey hair. Enriched with purple pigments and a UV filter, this shampoo helps maintain vibrant, salon-quality color between treatments. ​

Key Features:

• Neutralizes Brassy Tones: Purple pigments counteract yellow and orange hues, restoring a cooler, more natural color.​

• UV Protection: The UV filter helps shield hair from sun damage, preserving color longevity.​

• Nourishing Formula: Designed to care for hair, leaving it soft and manageable.​

• Suitable for Multiple Hair Types: Ideal for highlighted brunette, blonde, and grey hair.​

Usage Instructions: For optimal results, use once a week to complement your regular Elvive Colour Protect routine. Apply to wet hair, lather, and leave in for 1-3 minutes before rinsing thoroughly. Follow with Elvive Colour Protect Purple Conditioner for enhanced effect. 

• Size: 200ml

  The country of origin for L'Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo is: France

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