OGX Ever Straightening + Brazilian Keratin Smooth Shampoo
​Size: 385 ml (13 fl. oz.)
​Country of Origin: United States (USA)
​Description
​A rich, sulfate-free surfactant shampoo crafted to intensely smooth down coarse, wavy, or unruly hair types. It works to fortify cuticles, helping you achieve a sleek, glossy finish right out of the shower.
Benefits
​72-Hour Frizz Defiance: Seals down micro-gaps in the hair fiber to block outside humidity from puffing up your style.
​Imparts Luminescent Shine: Infuses natural oils into the hair strands to produce a highly reflective, radiant sheen.
​Strengthens Against Breakage: Keratin proteins actively reinforce brittle hair vulnerable to heat styling or mechanical combing damage.
​Key Ingredients
​Hydrolyzed Keratin Protein: Smooths the hair cuticle and temporarily fills structural cracks along the hair shaft.
​Brazilian Coconut Oil: Delivers deep, lipid-rich conditioning to soften coarse textures.
​Avocado Oil & Cocoa Butter: Act as intense emollients that deeply hydrate and lock down flyaways.
​How to Use
​Apply a generous amount to completely wet hair. Massage from the roots into a luxurious, creamy lather, working it through to the ends. Rinse your hair completely with lukewarm water, then follow up with the matching OGX Brazilian Keratin Smooth Conditioner for maximum sleekness.

OGX Ever Straightening + Brazilian Keratin Smooth Shampoo
​Size: 385 ml (13 fl. oz.)
​Country of Origin: United States (USA)
​Description
​A rich, sulfate-free surfactant shampoo crafted to intensely smooth down coarse, wavy, or unruly hair types. It works to fortify cuticles, helping you achieve a sleek, glossy finish right out of the shower.
Benefits
​72-Hour Frizz Defiance: Seals down micro-gaps in the hair fiber to block outside humidity from puffing up your style.
​Imparts Luminescent Shine: Infuses natural oils into the hair strands to produce a highly reflective, radiant sheen.
​Strengthens Against Breakage: Keratin proteins actively reinforce brittle hair vulnerable to heat styling or mechanical combing damage.
​Key Ingredients
​Hydrolyzed Keratin Protein: Smooths the hair cuticle and temporarily fills structural cracks along the hair shaft.
​Brazilian Coconut Oil: Delivers deep, lipid-rich conditioning to soften coarse textures.
​Avocado Oil & Cocoa Butter: Act as intense emollients that deeply hydrate and lock down flyaways.
​How to Use
​Apply a generous amount to completely wet hair. Massage from the roots into a luxurious, creamy lather, working it through to the ends. Rinse your hair completely with lukewarm water, then follow up with the matching OGX Brazilian Keratin Smooth Conditioner for maximum sleekness.